L'Oreal Paris Preference Extreme Platinum gives you a pure and brilliant platinum colour. Experience up to 8-level lightening power, with Préférence's most advanced technology of extreme lightening performance. The Brass-Defy Conditioner contains an Anti-Brass Complex that provides cool colour pigments to help protect against brassiness, while leaving hair soft to the touch. Use the conditioner week after week for up to 8 weeks of use, to preserve the purity and luminosity of your platinum. Contains no ammonia for a pleasant smell. Recommended for dark blonde to brown hair. Not recommended on predomininantly grey or heavily highlighted hair.