Coloured or highlighted hair? Try ELVIVE Colour-Protect.
L'Oréal Paris, the worldwide No.1 in coloured haircare and hair colour* has created ELVIVE Colour-Protect Shampoo with UV Filter Light Reflecting System. ELVIVE Colour-Protect Shampoo gently cleanses your hair while protecting your colour radiance.
*AC Nielsen volume and value sales Jan-Dec 2009.
THREE SIMPLE STEPS TO BEAUTIFUL HAIR WITH ELVIVE COLOUR-PROTECT:
Cleanse with ELVIVE Colour-Protect Shampoo. Lather shampoo in your hands and use your fingers to gently massage it into your hair before rinsing thoroughly. Repeat if required.
After shampooing work ELVIVE Colour-Protect Crème Conditioner through the mid-lengths and ends of your hair. Lightly massage into your scalp before rinsing. Or use ELVIVE Colour-Protect Conditioning Spray (200ml) on dry or damp hair - no need to rinse. For an extra conditioning and protecting boost, use the Conditioning Spray between washes.
To control fly-aways and add intense shine, apply a few drops of ELVIVE Colour-Protect Serum (50ml) through the mid-lengths and ends of your hair before drying. Or add to dry hair to enhance shine even more. For extra protection and nourishment use ELVIVE Colour-Protect Masque (300ml) or NEW ELVIVE Colour-Protect Deep Repair Treatment Tube (200ml) at least once a week. Apply generously, concentrating on the mid-lengths and ends, leave in for a few minutes before rinsing.
ELVIVE Colour-Protect from L'Oréal Paris is an advanced formulation designed to nourish and protect coloured hair from root to tip.
The patented UV Filter Light Reflecting System in ELVIVE Colour-Protect wraps around the hair shaft to absorb UV rays, protecting hair colour from fading. Your hair is nourished, your shine intensified and colour radiance is accentuated, staying truer for longer.
Up to 85% more colour radiance*.
*Instrumental test - application of Colour-Protect Shampoo and Masque vs. classic shampoo.